Guide: 7 tips to improve marketing blockchain startups

The fast-moving nature of the cryptocurrency community influences on marketing for blockchain-related startups. Startups should take an active part in various social networks, constantly interact with subscribers and prove to the public that their project is valuable.
Below we will present 7 tips that will make your marketing campaigns much more effective. It does not matter whether you are preparing for an ICO or just want to draw attention to your project, try to do the following:

1. Find the problem you need to solve
The goal of your blockchain project is not to make money. It is important that it addresses the common challenges that people face in their daily lives.

One of the most common problems we often encounter is a lack of understanding of the value of the project. There are many innovative projects that are currently under development, but only a few of them indicate how their project can make everyone's life easier. Projects such as OPEN Platform and SuchApp differ by successful ICO marketing campaigns because they promote themselves as skillful "problem solvers". They focused on the needs of the society and are not specifically focused on the blockchain community.

2. ICO is not the only option
A lot of time, effort and money goes into creating a successful ICO. Team members have to work around the clock to properly prepare their marketing campaigns, improve the project and come up with programs to attract new customers. So, in the end, startups can spend up to $ 80,000 just to effectively manage their ICO. In fact, running it does not guarantee the success of your project, and Vice versa.

For example, Dogecoin has never conducted an ICO. However, the project has soared, and the capitalization exceeds $ 2 million. The lesson we can learn from examples like Dogecoin, CryptoKitties, and similar projects is that ICO is not the only way to promote your new blockchain project.

3. Create your own community
Have you noticed that the majority of blockchain projects try to be actively present on different platforms? This is not uncommon for startups, especially since there are many different social networks – Reddit, Telegram, Twitter, Medium and Discord. We can say that startups use social networks to attract more subscribers.

Creating content on multiple platforms will allow you to run a blockchain project and to attract people from different segments of the market. As a result, you will be able to create a diverse community that will be interested in using or investing in your project.

4. Use email marketing
E-mailing is still one of the most effective digital marketing strategies. Email marketing is a great way to keep your target audience informed about project news and updates. You will be able to establish contact with your audience and build trust in it in this way.

5. Reward its loyal users of bonuses with this program, Bounty
Another great marketing tool that helps many blockchain startups to win against the rest is the Bounty program. Users will be able to get their share of the coins of the project without investing their own funds. All that is required-to make several efforts aimed at its promotion (repost and comments in various social networks).

6. Refocus your audience
In the cryptocurrency space, everything is constantly changing. It also happens that people may be interested in your project for a month, and then forget about it. News diverge quickly, and many investors are constantly looking for the emergence of the "next bitcoin", rather than a new innovative blockchain project.

For your project to be always interesting, it is important to constantly interact with your audience. Chat with them on social networks, apps like Telegram, and via email. Remind them of your services, what problems you are targeting and what they will benefit from supporting your blockchain project. Thus, they are more likely to continue to support your project in the early stages, instead of investing months in other projects around which create a lot of noise.

7. PR will increase confidence in your project
Press releases are very important. They can act as a tool that will attract the attention of potential investors, as well as legitimize the value of your project. Moreover, a properly written press release can leave a lasting impression on your target audience, arousing interest in the project.
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