DonвЂ™t trust the tech giants? You likely rely on them anyway
NEW YORK вЂ” If technology giants like Facebook, Google and Amazon face a common threat to their dominance, it probably lies in a single word: trust.
These companies have woven themselves into the fabric of our daily lives, making their services indispensable for daily tasks. But theyвЂ™ve also drawn scrutiny for their carelessness with consumer data and other problems.
Shaky consumer confidence can limit the time people spend on Facebook or curb their enthusiasm for new boundary-pushing services, such as ones from Amazon in which delivery people you donвЂ™t know leave packages inside your home or car.
But tech giants donвЂ™t have to worry much about consumers defecting to their rivals вЂ” largely because there arenвЂ™t many. And where alternatives do exist, theyвЂ™re often other technology giants with their own issues.